Our Philosophy

 

Inspired by the philosophy that fashion is a form of expression, an outlet for creativity, and ultimately a way to feel your best for all of life’s adventures!

Julia Elizabeth works to bring a selection of unique pieces that can be styled for every moment of the day. Following the ever changing styles and trends of today we aim to bring you pieces that will also be timeless as you build your capsule wardrobe!

 

My Story

Julia Elizabeth Cardona is a twenty-one year old Stockton native who recently graduated from the University of the Pacific with a Bachelors of Arts in Communications Studies. Her ultimate goals and aspirations for studying this subject were to take her knowledge, skills, and understanding of branding, social media, and public relations to the next level.

In 2016, she started an Instagram page with her sister, SincerelyTwo, as a hobby and outlet where the two could both work collaboratively to maintain a page that would inspire those around them! Sharing ideas, experiences, and products that the girls discover in their daily lives. She believes the page has truly been a reflection of their personal growth and desire to keep things honest, sincere, and positive when it comes to social media!

It is from her years on social media, working in content creation, and personal passion for being a business owner that Julia decided in her last semester of school she would pursue her goal of opening her own women’s lifestyle shop! As she continues to grow her business and knowledge of this industry, her dream for the future would be to have an established brand, shops, and social media space that serve as a place of inclusivity, positivity, and inspiration for all!